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CV

Professional Summary

I’m a senior digital strategist with a proven track record of developing transformative brand growth strategies that connect brands to their audiences. Specializing in cultivating engaged, loyal communities, I drive results across diverse industries including Consumer Packaged Goods (CPG), entertainment, and tech.

My passion lies in creating first-to-market opportunities and pioneering digital innovations that elevate brands. By leveraging a mix of organic and paid social media, content creation, CRM, e-commerce, and strategic partnerships, I design impactful campaigns that increase brand awareness, loyalty, and revenue.

With deep expertise in both the art and science of digital marketing, I work at the intersection of creativity and data to deliver measurable business outcomes. Whether collaborating with internal teams or external partners, I focus on building long-term relationships that support brand growth and push the digital landscape forward.

Skills

Social Media + Content Strategy  Paid + Organic Social    Brand  Management   Branding  Team Management + Leadership    Budget Management    Annual Planning    Agency Management    Media Partnerships

Career Spotlights

Flora Food Group (Formally Upfield)

Brand Lead - Country Crock Plant 

Formulated the brand’s 2024 Summer Media and Shopper Campaign with celebrity food chef Molly Yeh and AllRecipes.com to develop first in class creative assets deployed across owned and earned channels to bring in new consumers to the brand

Directed effective paid social and influencer content that increased brand love and community on digital platforms such as Breaking up with Butter, The Spray Finger campaign, and Pump and Pass

Brand Lead - I Can't Believe It's Not Butter!

Social Media & Content Lead 

Build out social media and content capabilities for Upfield's portfolio of brands including; Country Crock, I Can't Believe It's Not Butter!, Flora, Violife, Brummel & Brown and Becel

Nickelodeon 

Social Media Strategist  

Oversaw social media strategy, content development, publishing, community management, and live event coverage for tentpoles, live action shows, animation properties and original movies such as Kids' Choice Awards, The Loud House, SpongeBob Squarepants, Teenage Mutant Ninja Turtles and more

Press Mentions

Glow Digital Agency

Digital Strategist  

Led the strategy, campaign execution, and live Social War Room for Sharknado 4 which trended globally at #3 on Twitter and #1 in the United States ahead of the Teen Choice Awards, earning over 1 Billion Twitter impressions

Press Mentions

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