Digital Media & Content Strategy, Brand Marketing Management
I am a senior thought leader who develops original brand strategies focused on cultivating communities to drive business results. I have a passion for connecting digital audiences to brands, collaborating on first-to-market opportunities, and pushing the industry forward with innovation.
As the Country Crock Brand Lead at Upfield, I led and managed the full online and offline marketing mix for one of the most iconic plant-based butter brands in the US. I leveraged my expertise in social media, content, CRM, partnerships, and more to create engaging and impactful campaigns that increase brand awareness, loyalty, and sales. My mission is to drive brand growth and deliver value to consumers and stakeholders.
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My experience spans across both client side and agency side where I have developed and executed digital campaign strategies for brands including Nickelodeon, Country Crock, CBS Films, Freeform, Lionsgate, Universal Pictures, STX Films, Sony Pictures Classics, I Can't Believe It's Not Butter!, Syfy, HBO, USA Network, WGN America, Hulu, and more. ​​
My social strategy, content development and execution of the Sharknado 3 War Room generated over 2 billion Twitter impressions, became the top trending topic in the United States on July 22, 2015, and won “Best Use of Twitter” at the Cablefax Awards.
Consumer marketing and social media is part of my everyday life and I've enjoyed tracking its evolution through my career. I'm more motivated than ever to bring my skills and thoughtful insight to a company and brand that values integrity, collaboration, and a long-term vision for growth.
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Social Media Week Speaker
My session focused on how brands can dig deeper into content marketing that wins with audiences. I discussed the evolution of best-in-class content geared towards key audience interests using a brand's own internal resources.
Content creation is not only about the right data and the right technology, but also the right people. Your brand's creators should be a core part of your target audience—from internal employees to outside influencers.
Social listening offers a clear line to customer feedback and is an underutilized tool for content ideation and creation, as more common use cases skew towards brand monitoring, crisis management, competitive benchmarking and campaign planning.
Influencers are powerful vehicles for getting your brand in front of your target audience. Look beyond reach metrics by arming yourself with knowledge on their engagement, follower insights, and their ability to be a partner in creating unique experiences.
A little more on me
My passion lies in creating first-to-market opportunities and pioneering digital innovations that elevate brands. By leveraging a mix of organic and paid social media, content creation, CRM, e-commerce, and strategic partnerships, I design impactful campaigns that increase brand awareness, loyalty, and revenue.
With deep expertise in both the art and science of digital marketing, I work at the intersection of creativity and data to deliver measurable business outcomes. Whether collaborating with internal teams or external partners, I focus on building long-term relationships that support brand growth and push the digital landscape forward.
Team Leader Growth
Organic + Paid Social Media
Branding Content Strategy
Influencer Content Digital Media
Strategic Partnerships